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Your SaaS idea, one clear first use.

You have a SaaS idea and several possible directions. We clarify the audience, the problem and the first result the product should deliver, then give that journey a tangible form.

A specific use.

  • Make an idea concrete

    Turn a feature list into a use case you can explain and show.

  • Reduce an MVP

    Separate what the first result needs from what can wait.

  • Present a project

    Prepare a prototype to collect feedback from prospective users.

What you get from the brief.

  1. A priority product scenario

    The user, promise and journey from signup to a useful result.

    Two written pages naming one user and the result that counts as success for them.

  2. A clickable prototype

    Essential interactions to discuss before funding development.

    A prototype link you can send to ten prospects, running from signup to the first useful result, with no account needed to open it.

  3. A first-version plan

    Scope, dependencies and open questions about accounts and subscriptions.

    A backlog of numbered items, each sized in weeks, ready to hand to a development team or to us.

How long it takes.

Four to six weeks, longer if prospective users are slow to get on a call. The prototype exists in week three. That is usually when the plan starts changing for good reasons.

What we need from you.

  1. Five people who might pay for this

    Introductions to five prospects, and thirty minutes of their time on a call. An objection costs nothing today. After the build, the same objection costs a rewrite.

  2. The version of the idea you actually believe

    Whatever exists already: deck, notes, voice memos, including the directions you have since dropped. Knowing what was rejected saves a week of proposing it again.

  3. A budget ceiling, even a rough one

    The amount you would put into a first version. Scope gets cut against a number, and without one the plan stays theoretical.

The same project, at another stage.