Your SaaS is live. Make it better to use.
Your SaaS has users and concrete feedback. We combine journeys, requests and available data to decide what to improve before adding more features.
A specific use.
Difficult activation
Understand where new users get stuck before their first useful result.
Slow daily use
Examine screens, queries and integrations that make work harder.
An expanding backlog
Connect changes to a recurring need and their maintenance cost.
What we improve.
A product and technical review
Findings supported by data or feedback, with remaining uncertainties made clear.
A document built on a funnel you can re-run yourself, with the query behind every number saved beside it.
Observable improvements
The selected journeys or components, with criteria for evaluating changes.
Code shipped behind a feature flag, with a dashboard comparing the two groups while the flag is live.
A revised roadmap
Priorities after each delivery and dependencies to prepare for.
A ranked backlog in the tracker your team already uses, each item carrying the number it should move.
How long it takes.
Two weeks to instrument and read what your users actually do, then a release every fortnight. If the events we need are missing, add a week. The first flagged change usually reaches a slice of accounts around week four, and from then on every release carries its own comparison.
What we need from you.
Event data, or two weeks to create it
Read access to product analytics if they already run. If they do not, the first sprint goes to instrumentation, and nobody should expect a verdict on activation before that data exists.
Ten accounts that left
The support threads that preceded each cancellation, unedited. A churned customer explains more in one angry paragraph than a survey does in a hundred replies.
Permission to ship to ten percent
A release process where a flagged change can reach a slice of accounts without going through a committee. Comparing two groups is the only way to tell an improvement from a good quarter.